Yili’s 1.6 billion birth subsidy will be launched in April! The full cycle service rules for pregnancy to 3 years old are announced
Recently, Yili Group announced that it would invest 1.6 billion yuan to launch a birth subsidy plan, covering the full cycle of services from pregnancy to 3 years old, which caused heated discussions across the Internet. The plan aims to alleviate the pressure on family fertility and promote long-term balanced population development. The following is a detailed interpretation of popular topics on the Internet in the past 10 days and Yili’s fertility subsidy.
1. Top 5 hot topics related to fertility in the entire network (next 10 days)
| Ranking | topic | Search volume (10,000) | Main discussion points |
|---|---|---|---|
| 1 | Many places have introduced birth subsidy policies | 1280 | Cash subsidy standards in Shenzhen, Hangzhou and other places |
| 2 | Dilemma of female fertility in the workplace | 956 | Impact of maternity leave extension on business |
| 3 | Assisted reproductive technology enters medical insurance | 782 | Pilot policies in Beijing and other places |
| 4 | Baby and toddler care services gap | 673 | Childcare institution fee standards |
| 5 | Yili’s 1.6 billion birth subsidy | 541 | Enterprise participation in fertility support model |
2. Core content of Yili’s maternity subsidy plan
| Service phase | Specific measures | Subsidy Form | Covering the crowd |
|---|---|---|---|
| Pregnancy period (0-10 months) | Free delivery of nutritional products and prenatal inspection subsidies | Physical + cash (up to 5,000 yuan) | Yili member pregnant women |
| 0-1 year old | Apply for formula milk powder as needed | In-kind (valued at about 8,000 yuan) | Newborn family |
| 1-3 years old | Early education courses, growth testing | Service Deduction Coupon (3,000 yuan) | Registered User |
| Full cycle | Expert online consultation | Free service | All participants |
3. Policy comparison: Enterprise vs. Government subsidies
| Comparison items | Enterprise Subsidy (Yili) | Government subsidies (take Shenzhen as an example) |
|---|---|---|
| Subsidy cycle | 3 years | 3 years |
| Cash subsidy | Up to 5,000 yuan | A total of 19,000 yuan |
| In-kind subsidy | Value exceeds 10,000 yuan | none |
| Additional services | Full cycle professional guidance | Basic Community Services |
4. Expert interpretation: The significance of enterprise participation in fertility support
Vice President of the Chinese Population Society pointed out: "The Yili model has created a new path for enterprises to deeply participate in fertility support, and its characteristics are:
1.Long-term companionship: Break through the traditional one-time subsidy model
2.Accurate demand matching: Optimized services based on maternal and infant industry data
3.Commercial Sustainability: Achieve win-win results through the membership system"
5. User application guide
1.Application time: Online channels will be opened from April 1, 2023
2.Qualification verification: Need to provide maternity certificate and Yili membership certification
3.Service activation: Get an electronic rights card through the "Yili Mama" APP
4.Consultation channels: 95076 customer service hotline (8:00-22:00 every day)
According to statistics, the plan is expected to benefit more than 200,000 families and drives the growth of the maternal and infant consumer market by about 5%. Industry analysts believe that this model of "enterprises assume social responsibility + precise commercial services" may become an important supplement to future fertility support policies.
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