What day is 28 on the lunar calendar? Inventory of hot topics on the Internet in the past 10 days
In traditional Chinese culture, each day of the lunar calendar (lunar calendar) has its own unique meaning and customs. Although there is no fixed holiday on the 28th day of the lunar calendar, it may correspond to local celebrations or folk customs in different months. This article will combine the hot content on the Internet in the past 10 days to interpret the cultural connotation of the 28th day of the lunar calendar and sort out recent hot topics.
1. The traditional significance of the 28th day of the lunar calendar

The 28th day of the lunar calendar is usually regarded as the "last day of the month" (the last few days at the end of the month), and there are folk customs such as "sweeping dust" and "paying off debts". Some areas will carry out the following activities on this day:
| area | custom | Related hot spots |
|---|---|---|
| Southern Fujian region | Worship the earth god | #Fujiantraditionalfolk# is on Douyin’s hot list |
| Chaoshan area | Make red peach cake | #Chaoshan Food Tutorial# Weibo reading volume exceeded 100 million |
| Taiwan region | tail tooth feast | #enterpriseweiya#’s search index on Baidu increased by 37% |
2. Summary of hot topic data on the entire network in the past 10 days
According to the popularity monitoring of each platform, the following are the most representative hot topics in December 2023 (data statistics period: December 1st - December 10th):
| Ranking | topic | platform | heat index |
|---|---|---|---|
| 1 | #2024 Annual Popular Color# | 980 million | |
| 2 | #harbiniceandsnowworld# | Tik Tok | 720 million |
| 3 | #Special deduction for personal income tax# | Baidu | 650 million |
| 4 | #电影三大队 Word of Mouth# | Douban | 530 million |
| 5 | #Mycoplasma pneumonia prevention and treatment# | 480 million |
3. In-depth hot spot analysis
1.The popular color of the year sparks national discussion
Pantone, the international color authority, announced the 2024 representative color "Soft Peach". Related topics hit a new high in single-day discussions on Weibo, and the beauty, home furnishing, clothing and other industries quickly followed up and launched themed products.
2.Ice and snow tourism continues to heat up
Harbin Ice and Snow World received more than 50,000 tourists on the first day of its opening. Douyin related topics such as "Ice Slide" and "Snow Sculpture Check-in" were viewed more than 300 million times, driving searches for Northeastern tourism to increase by 210% month-on-month.
3.People's livelihood policies attract attention
Special additional deductions for personal income tax in 2024 have begun to be confirmed. Baidu search data shows that the search volume for keywords such as "deduction standards for supporting the elderly" and "continuing education deduction" surged 15 times in a single day.
4. The modern evolution of the 28th day of the lunar calendar
With the development of the times, traditional dates have been given new connotations:
| new phenomenon | Data performance | Typical platform |
|---|---|---|
| E-commerce promotion day | A certain platform’s GMV increased by 65% month-on-month on the 28th | Taobao/Pinduoduo |
| Member Benefits Day | 8 video platforms launch exclusive benefits on the 28th | iQiyi/Tencent Video |
| public welfare anniversary | # Monthly 28th Stray Animal Rescue# topic has accumulated 230 million views |
5. Cultural inheritance suggestions
1. Establish a digital folklore archive and use short video platforms to spread traditional date culture
2. Promote the "intangible cultural heritage + e-commerce" model and develop cultural and creative products limited to solar terms
3. Strengthen youth education and incorporate traditional date knowledge into school-based curricula
4. Encourage social media to set hashtags such as # Lunar Those Things #
As can be seen from this article, although the 28th of the lunar calendar is not a legal holiday, it carries rich cultural connotations. In the era of information explosion, we must not only pay attention to current hot topics, but also remember to inherit the wisdom of time in traditional culture. What special customs does your hometown have on the 28th day of the lunar calendar? Welcome to share in the comment area.
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