What are the most popular items sold at street stalls and night markets? Data on hot topics across the Internet in the past 10 days revealed
With the arrival of summer, the street stall and night market economy has once again become the focus of public attention. Through a comprehensive analysis of the hot search topics on the Internet, e-commerce platform sales data and social platform discussions in the past 10 days, we compiled a list of the most popular categories in street stalls and night markets to provide entrepreneurs with accurate market reference.
1. Top 10 popular street stalls and night markets in summer 2023
| Ranking | Category | heat index | Typical goods | profit margin |
|---|---|---|---|---|
| 1 | Internet celebrity drinks | 98.7 | Beat lemon tea, bamboo tube milk tea | 60%-80% |
| 2 | creative snacks | 95.2 | Grilled durian with cheese, pan-fried thumb | 50%-70% |
| 3 | Decompression toys | 89.5 | Luminous bamboo dragonfly, pinch music | 40%-60% |
| 4 | Chinese style jewelry | 85.3 | Hanfu hairpins and intangible cultural heritage flowers | 55%-75% |
| 5 | Pet peripherals | 82.1 | Pet ice scarf, luminous collar | 45%-65% |
| 6 | nostalgic snacks | 78.6 | Old-fashioned popcorn, maltose | 35%-50% |
| 7 | DIY experience | 75.4 | Fluid Bear, Cream Glue Phone Case | 70%-90% |
| 8 | Glow-in-the-dark products | 72.9 | Fluorescent balloons, luminous headbands | 50%-60% |
| 9 | Portable gadgets | 68.3 | Hanging neck fan, folding seat cushion | 30%-45% |
| 10 | Cultural and creative products | 65.8 | City postcards, dialect badges | 60%-80% |
2. In-depth analysis of three major phenomenal hits
1. Beat lemon tea:In the past seven days, Douyin-related videos have been played more than 1.2 billion times, the average customer price is 15 yuan, and the sales volume in a single day can reach more than 200 cups. The core selling points are the live beating performance and customized slogan cup sleeves. Consumers are willing to pay for the "emotional value".
2. Grilled durian with cheese:Xiaohongshu Notes adds 230,000 articles every week, using the combination of "durian + cheese + airbrush". The unit price is 25-35 yuan, which has become the standard for young people to check in. Data shows that the sales volume of stalls with brushed effects is 47% higher than that of ordinary stalls.
3. Glowing Bamboo Dragonfly:Pinduoduo’s wholesale volume increased by 320% week-on-week, the cost was less than 1 yuan, and the night market price was 5-8 yuan. Its popularity stems from the topic of "Glow-in-the-Dark Kite Challenge" on the short video platform, which meets the interactive needs of parent-child customers.
3. Comparison of popularity of regional specialty products
| area | Featured Products | Search volume increase | Premium space |
|---|---|---|---|
| Sichuan and Chongqing Region | Ice powder/cold shrimp | 185% | 30%-50% |
| Jiangsu, Zhejiang and Shanghai | Brewed Osmanthus Jelly | 142% | 40%-60% |
| Guangdong, Hong Kong and Macao | Wan Zai Wings | 98% | 25%-40% |
| Northeastern region | Frozen pear special drink | 210% | 50%-70% |
4. Revealing the secrets of successful stall operation data
Data shows that the top 10% of stalls in terms of turnover have the following common characteristics:
• The average number of displayed SKUs is controlled at 8-12
• The lighting brightness is more than 30% higher than that of ordinary stalls
• 71% adopt the "product + performance" model (such as bartending, handcrafting)
• 89% have enabled the online ordering function
• Update 1-2 new products every 2 weeks on average
5. Expert advice:The China Urban Nighttime Economy Research Institute pointed out that street stall night markets will present three major trends in 2023:
1.Experience economic upgrade: Consumers are more willing to pay for the interactive process
2.Local cultural renaissance: Search volume for localized products increased 2.3 times
3.Asset-light entrepreneurship: 65% of micro-stalls launched with less than 500 yuan
The night market economy is shifting from pure commodity trading to a composite scenario of "social + entertainment + consumption". It is recommended that entrepreneurs focus on the Generation Z consumer group (18-28 years old). This group contributes 62% of night market consumption and is more likely to be impressed by creative marketing.
check the details
check the details
en
