52TOYS brings cooperation products with many well-known domestic and foreign IPs at the Service Trade Fair
Recently, the 2023 China International Trade Fair for Services (referred to as "Service Trade Fair") was grandly opened in Beijing, attracting the participation of many companies and brands around the world. As a leading domestic trendy toy brand, 52TOYS displayed innovative products in cooperation with many well-known domestic and foreign IPs at this exhibition, becoming a highlight of the exhibition. The following is a compilation and analysis of popular topics and hot contents on the entire network in the past 10 days.
1. Popular topics and hot content
Through the data monitoring of the entire network for nearly 10 days, the following topics and contents have attracted much attention:
| topic | Popularity index | Main discussion platform |
|---|---|---|
| 52TOYS displays IP cooperation products at the China International Trade Fair | 95 | Weibo, Xiaohongshu, B station |
| Famous IP joint branding trendy plays at home and abroad | 88 | TikTok, Zhihu, WeChat |
| Trends of trendy toy market | 85 | Financial Media, Industry Forum |
| Innovative products at the Trade Fair | 80 | News websites, social media |
2. Highlights of 52TOYS at the Service Trade Fair
As a leading brand in the domestic trendy toy industry, 52TOYS displayed a number of products that cooperated with well-known domestic and foreign IPs at the Service Trade Fair, attracting a large number of audiences and media attention. The following is a detailed introduction to some cooperative IPs and products:
| Cooperation IP | Product Name | Features |
|---|---|---|
| Disney | Mickey series blind boxes | Classic Mickey image, limited edition |
| Marvel | Avengers figure | High precision restore movie characters |
| Forbidden City Culture | Palace Cute Beast Series | Integrate traditional culture with modern design |
| Pokémon | Pikachu theme ornaments | Cute style, multi-purpose |
3. Development trend of trendy toy market
In recent years, the trendy toy market has shown a rapid growth trend, especially IP joint products, which have been enthusiastically sought after by consumers. According to market research data, the global trendy toy market size is expected to reach 100 billion yuan in 2023, of which the proportion of the Chinese market has increased year by year. The following are the key data of the trendy toy market in the past three years:
| years | Global market size (billion yuan) | China's market share |
|---|---|---|
| 2021 | 800 | 25% |
| 2022 | 950 | 30% |
| 2023 (Forecast) | 1100 | 35% |
4. Consumer feedback and market response
52TOYS's display at the Service Trade Fair not only attracted a large number of audiences, but also received unanimous praise from industry experts and media. Many consumers say that these IP co-branded products are not only beautifully designed, but also have high collection value. Here are some typical feedback from consumers:
1."Mickey series blind boxes are so cute, I have collected several of them!"—— From Weibo user @天天神奇官网
2."The details of the Avengers figure are handled in place, and Marvel fans must join!"—— From B station user @figure collector
3."The Palace Cute Beast Series perfectly combines traditional culture with modern design, which is very creative!"—— From Xiaohongshu user @Cultural Creative Expert
5. Future Outlook
As the trendy toy market continues to heat up, 52TOYS said it will continue to deepen cooperation with well-known domestic and foreign IPs, launch more innovative products to meet the diverse needs of consumers. At the same time, the company will increase its investment in R&D and design to further enhance the competitiveness and market influence of products.
In short, 52TOYS' performance at this Service Trade Fair fully demonstrates its strength and innovation capabilities in the field of trendy toys, and has also injected new vitality into the development of the industry. In the future, we look forward to seeing more exciting IP joint products and market breakthroughs.
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