The topic of the LABUBU3.0 series that night was released, and the new favorites of trendy toys were hotly discussed on the Internet
Recently, the trendy toy industry ushered in a grand event - the LABUBU3.0 series was officially released. Related topics that night directly landed on the top of the hot search list on Weibo, causing heated discussions across the Internet. As one of the most popular IPs under Pop Mart, every new product release of LABUBU can set off a rush to buy. This article will combine popular topics and hot content across the entire network for the past 10 days to analyze the popularity of the LABUBU3.0 series for you.
1. List of LABUBU3.0 series release data
| index | data |
|---|---|
| Top rankings on Weibo | No. 1 |
| Readings on Weibo | 320 million |
| Discussion volume | 128,000 |
| Tmall flagship store first day sales | 56,000 pieces |
| Number of people queuing in offline stores | More than 2,000 people |
| Second-hand market premium rate | Up to 300% |
2. Analysis of the reasons for the popularity of LABUBU3.0 series
1.Design innovation: While retaining the iconic image of LABUBU, this 3.0 series has added more trendy elements, such as fluorescent color matching, luminous effects, etc., which greatly improves the collection value.
2.Limited-scale strategy: Pop Mart continues its strategy of limited release, with the hidden model ratio being only 1:144, which greatly stimulates players' desire to collect.
3.Social attributes: The LABUBU series has become an important topic for young people's social interactions, and content such as posting orders and drawing box videos continue to ferment on major platforms.
3. Check out other hot topics in the past 10 days
| Ranking | topic | Popularity index |
|---|---|---|
| 1 | LABUBU3.0 is on sale | 9,852,000 |
| 2 | iPhone 15 series released | 8,763,000 |
| 3 | National Day holiday travel data | 7,921,000 |
| 4 | Hangzhou Asian Games closed | 6,543,000 |
| 5 | Sales volume of sauce-flavored latte exceeds 100 million | 5,876,000 |
4. Trends of trendy toy market
1.IP value continues to rise: Top IPs like LABUBU have become scarce resources, and their derivatives value has increased.
2.Online and offline integration: Brands such as Pop Mart have diversified sales channels through new channels such as mini programs and live broadcasts.
3.Collect investment attribute enhancement: The prices of some limited-edition trendy toys in the second-hand market have far exceeded the offering price, and have become an emerging investment product.
5. User feedback and evaluation
"In order to grab LABUBU3.0, I queued up at the store three hours in advance and finally successfully bought the full set. I was so happy!" - Weibo user @时大全彩彩
"The hidden design is so amazing, the luminous effect is amazing, I feel that this design is more attentive than the previous two generations." - Xiaohongshu user @Toy collector
"If you can't get the official channel, you can only buy it at a higher price on the second-hand platform. Although it is a bit expensive, it is worth it." - Dewu App user @Trendy Players
6. Industry experts' opinions
Li Ming, an analyst at the trendy toy industry, said: "The popularity of LABUBU3.0 once again confirms the strong appeal of high-quality IP. In the future, the trendy toy market will pay more attention to product innovation and user experience, and it is difficult to sustain simple follow-up speculation."
"We have noticed the dual demands of consumers for product design and collection value, and the LABUBU3.0 series is an innovative attempt based on these insights," said Zhang Hua, marketing director of Pop Mart.
Conclusion
The release of the LABUBU3.0 series has once again ignited the enthusiasm of the trendy toy market. Its phenomenon of airing the top of Weibo's hot search list, showing the contemporary young people's pursuit of trendy culture. As the trendy toy market continues to mature, we have reason to look forward to the emergence of more high-quality IPs and creative products, bringing more surprises to consumers.
check the details
check the details
en
