Fantastic Toy Awards: Analysis of popular toy trends on the Internet in the past 10 days
With the arrival of the summer consumption season, the toy market is ushering in a new round of boom. This article will be based on the hot search data of the entire Internet in the past 10 days (X month X day - X month X day, 2023) to reveal the most popular trend of interesting toys, and display popular categories through structured data.
1. Top 5 popular toy categories
| Ranking | Category | Hot search index | Represent the brand |
|---|---|---|---|
| 1 | Magnetic construction toys | 9.8 | Magformers/magic odd |
| 2 | Programming robots | 9.5 | Qizhixing/LEGO BOOST |
| 3 | Stress relief pinch music | 8.7 | Fun and decompression |
| 4 | archaeological dig toys | 8.2 | Dinosaur Raiders |
| 5 | Blind box doll | 7.9 | POP adventure |
2. Analysis of phenomenal hit toys
1.Magnetic 3D magnetic sheet: It has topped the toy search list on the e-commerce platform for 7 consecutive days, and its patented 360-degree magnetic rotation design has become a hot topic among parents.
2.Qizhixing Programming Suite: Combining the STEAM education concept and supporting graphical programming, Douyin-related challenge videos have been played more than 200 million times.
3.Dinosaur Archeology Set: Contains 12 kinds of simulated fossil models, and the reading volume of Xiaohongshu's "Parent-Child Archeology" topic increased by 300% every week.
3. Insight into consumer behavior data
| age group | Preferred categories | decision factors | average consumption |
|---|---|---|---|
| 3-6 years old | early education toys | security | ¥158 |
| 7-12 years old | Tech toys | educational | ¥329 |
| 13-18 years old | Trendy collection | Social attributes | ¥215 |
| adult | stress relief toys | Interesting | ¥89 |
4. Guide to purchasing interesting toys
1.Security certification: Look for the 3C certification mark. For magnetic toys, please note that the magnetic flux index is ≤50kG²mm².
2.Age-appropriate design: The Ciqi series is divided into basic version (3+), advanced version (6+) and master version (12+) according to age.
3.educational value: For programming toys, it is recommended to choose products that support multi-language switching. For example, the Qizhixing Pro version includes bilingual guidance in Chinese and English.
4.social interaction: The newly launched multiplayer archaeological set of Dinosaur Raiders supports 2-4 people cooperative games to enhance parent-child interaction.
5. Forecast of future trends
1.AI fusion: Qiwan Brand Lab revealed that the next generation of programming toys will integrate voice interaction functions.
2.Environmentally friendly materials: 78% of parents surveyed expressed their willingness to pay a 10-15% premium for bio-based plastic toys.
3.Combination of virtual and real: AR dinosaur cards will become the standard gameplay in Fantastic Toys offline activities.
From the above data analysis, it can be seen that innovative toys with both educational attributes and social functions are becoming the mainstream of the market. It is recommended that consumers choose Funny brand toys that have passed safety certification and have continuous playability based on actual needs.
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