The sales of AI toy products on e-commerce platforms increased by 6 times month-on-month in the first half of 2025

The sales of AI toy products on e-commerce platforms increased by 6 times month-on-month in the first half of 2025, and the AI ​​education track has become a new trend

In recent years, artificial intelligence technology has developed rapidly, and AI toys, as a new product that combines education and entertainment, have gradually become the new favorites of parents and children. According to the latest data, in the first half of 2025, the sales of AI toy products on e-commerce platforms increased by as much as 6 times month-on-month, showing strong market potential. This article will analyze the driving factors and future trends behind this phenomenon based on hot topics across the network in the past 10 days.

1. AI toy sales have exploded, data reveals

According to public data from e-commerce platforms, AI toy sales showed explosive growth in the first half of 2025, and its main products include intelligent programming robots, AI voice interaction toys, AR education cards, etc. The following is a comparison of specific data:

2. Driver factor analysis: policy, technology and demand resonance

1.Policy support: In early 2025, the Ministry of Education issued the "Action Plan for Popularization of Artificial Intelligence Education", which clearly stated that AI education was included in compulsory courses in primary and secondary schools, which directly stimulated parents' demand for purchasing AI toys.

2.Technology progress: The big model technology has been transferred to consumer-grade products, and the interactiveness and educational nature of AI toys have been significantly improved. For example, a programming robot launched by a certain brand has supported natural language command recognition, which children can directly control through voice.

3.Consumption upgrade: Generation Z parents pay more attention to their children's early science and technology education. The survey shows that 87% of parents born in the 1990s are willing to pay a premium for smart toys with educational functions.

3. Hot discussions across the Internet: AI toys become the new favorites of social platforms

In the past 10 days, the number of views on "AI Toys" related topics on platforms such as Douyin and Xiaohongshu has exceeded 500 million times. Popular content mainly focuses on:

4. Industry Outlook: The market size may exceed 10 billion in 2025

Analysts predict that the AI ​​toy market size will reach 12 billion yuan in 2025, mainly showing the following trends:

1.Deeper intelligence in the product: More toys will be equipped with ChatGPT-like dialogue system to achieve truly personalized interaction.

2.Strengthening educational attributes: Leading brands have begun to cooperate with educational institutions to develop curriculum systems to form a closed loop of "hardware + content + service".

3.Price band differentiation: High-end products have exceeded the price of 3,000 yuan, and at the same time, the entry-level products of 100 yuan will be popularized at a faster pace.

It is worth noting that with the explosion of the market, the problem of uneven product quality has also begun to emerge. Data from the Consumer Association shows that the number of AI toy complaints increased by 210% year-on-year in the first half of 2025, with the main problems concentrated on false propaganda and system failures. Experts recommend that consumers choose products that have passed the 3C certification and pay attention to the manufacturer's content update capabilities.

Overall, the explosive growth of the AI ​​toy market is not only an inevitable result of technological progress, but also reflects the transformation of parental education concepts in the new era. This new track of tens of billions is reshaping the children's education and entertainment ecosystem, and its subsequent development deserves continuous attention.