Lesen product marketing overseas market "supply and demand in short supply"
Against the backdrop of the continuous heating of the global technology consumer market, Chinese intelligent robot brand Robosen has set off a rush in overseas markets with its innovative technology and product design. According to the latest data, in the past 10 days, Lesen's deformed robot series sales in North America, Europe and Southeast Asia increased by 300% year-on-year, and some channels even went out of stock. The following is an in-depth analysis based on hot data across the entire network.
1. Explosive growth in sales data in overseas markets
| area | Sales ($10,000) | Year-on-year growth rate | Popular Products |
|---|---|---|---|
| North America | 520 | 320% | T9 automatic deformation robot |
| Europe | 380 | 290% | K1 programming education robot |
| Southeast Asia | 210 | 410% | Bumblebee co-branded model |
2. Social media popularity index
Lesen products continue to flood the screen on overseas social platforms, with the number of readings on related topics exceeding 120 million times in the past 10 days:
| platform | Topic Tags | Discussions (10,000 times) | Key propagation nodes |
|---|---|---|---|
| #RobosenSoldOut | 42.3 | Technology blogger @TechGuru unboxing video | |
| TikTok | #TransformAtHome | 68.7 | User spontaneous transformation challenge |
| Youtube | none | 31.5 (Video playback volume) | The average number of TOP3 review videos exceeded one million |
3. The core driving force of supply shortage
1.Breakthroughs in technical barriers:Lesen’s world-first automatic deformation technology patent (patent number WO2022/135742) realizes millisecond-level form switching, and has been rated as “the most commercially valuable technology of 2023” by Robotics Trends magazine.
2.Precise localization strategy:Customized versions are launched for different markets, such as the European version to add GDPR data protection module, the North American version to enhance voice interaction functions, and the Southeast Asian version to optimize high-temperature environment adaptability.
3.Supply Chain Optimization:Despite the chip shortage, Lesen locked TSMC's 12nm process production capacity through advance payments and ensured the basic supply of 50,000 units per month, but it still cannot meet the average daily order demand of 20,000 units.
4. Industry experts' opinions
"The Lesson phenomenon reflects that the consumer robot market is undergoing structural changes. Its products combine toy attributes and educational tools, successfully opening up the high consumer group market for 25-45 years old, which is difficult for traditional toy manufacturers to reach."
5. Consumer feedback data
| Research dimensions | Positive evaluation proportion | Excerpts of typical comments |
|---|---|---|
| Product innovation | 93% | "Realize the dream of transformation earlier than Tesla robots" |
| Interactive experience | 87% | "Children learn basic algorithms through programming modules" |
| Logistics speed | 65% | "Waiting for three weeks before shipment is the only disadvantage" |
6. Future layout prospects
Lesen CMO revealed to the media that the company is accelerating the construction of overseas warehouses and plans to add two new storage centers in Frankfurt, Germany and Houston, USA. It is expected that the overseas delivery cycle will be shortened from the current 21 days to 7 days in Q4 2023. At the same time, we will cooperate with Amazon, Best Buy and other channels to carry out the "Global Robot Day" promotional activities to further unleash consumption potential.
Currently, Lesen products have a premium reselling of 15-20% on second-hand trading platforms such as eBay, which indirectly confirms the strong market demand. As the Christmas shopping season approaches, this wave of robot consumption led by Oriental technology companies may continue to heat up.
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