What toys do children like nowadays? ——Analysis of popular toy trends in 2023
With the development of technology and the diversification of consumer demand, the children's toy market is also constantly updated. This article combines the hot topics and hot content on the Internet in the past 10 days to sort out the types of toys and representative products that are currently the most popular among children, helping parents and practitioners quickly grasp market trends.
1. Top 5 popular toy types in 2023
| Ranking | Toy type | heat index | Represent the brand/product |
|---|---|---|---|
| 1 | Smart interactive toys | 98 | Anki Cozmo robot, Fisher-Price intelligent learning dog |
| 2 | Blind box series | 95 | Bubble Mart, LOL Surprise Doll |
| 3 | STEM educational toys | 90 | LEGO Education Series, Makeblock Programming Robot |
| 4 | electronic pet | 85 | Tamagotchi replica, Hatchimals magic egg |
| 5 | Nostalgic classic toys | 80 | Yo-yo and fidget spinner 2023 upgraded version |
2. Analysis of preferences of various age groups
| age group | Preferred toy characteristics | Typical representative |
|---|---|---|
| 3-6 years old | Sound and light interaction, safety materials | VTech learning tablet, Melissa & Doug wooden puzzle |
| 7-10 years old | Social attributes, collecting fun | Pokémon Cards, Mini Agent Series |
| 11-14 years old | Technological and challenging | Sphero programming ball, DJI mini drone |
3. Analysis of phenomenal hit toys
1.Smart interactive toys: The Anki Cozmo robot relies on AI technology and emotional interaction functions to have related videos played more than 200 million times on TikTok. It can recognize its owner's emotions, play mini-games, and even learn new skills.
2.The blind box economy continues to be booming: Bubble Mart's latest "Elf Art" series of blind boxes were sold out online on the first day. Data shows that children aged 8-12 spend an average of 150-300 yuan a month on blind boxes.
3.STEM educational toys upgrade: Lego Education's newly launched "Space Exploration Series" combines AR technology with building blocks, allowing children to observe the 3D model of the space station they built through the APP. This combination of virtual and real is very popular.
4. Buying Suggestions for Parents
| Considerations | Suggestions |
|---|---|
| security | Look for 3C certification and avoid giving toys with small parts to young children |
| educational | Choose toys that can cultivate creativity and logical thinking |
| age appropriateness | Refer to the applicable age range marked on the packaging |
| social needs | Understand the trends in your child’s group |
5. Forecast of future trends
1.Popularization of AI toys: It is expected that more smart toys equipped with technologies such as ChatGPT will be launched in 2024 to achieve more natural human-machine dialogue.
2.Virtual reality toys: The concept of the metaverse extends to the field of toys, and the model of binding physical toys to virtual assets is emerging.
3.Environmentally friendly materials are valued: The market share of toys made of biodegradable materials is expected to grow by 30%, reflecting the increasing environmental awareness of parents.
Judging from current market data, children's toys are developing in the direction of intelligence, education and socialization. Parents should not only respect their children's interests when purchasing, but also pay attention to guiding healthy and active entertainment methods. Toys are not only entertainment tools, but also an important medium for children to understand the world.
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