Pop Mart LABUBU plush toys continues to rise: Data analysis of the entire network
Recently, plush toys under Pop Mart's IP "LABUBU" have become the focus of social platforms and e-commerce platforms, and their popularity continues to rise. According to statistics from the entire network, the number of discussions, sales volume and search index of LABUBU plush toys have all shown significant growth. The following are structured data and analysis for the past 10 days.
1. Social platform popularity analysis
| platform | Readings of related topics | Discussion volume | Popular Tags |
|---|---|---|---|
| 120 million | 456,000 | #LABUBU Plush#, #Pop Mart New# | |
| Little Red Book | 68 million | 123,000 | #LABUBU Healing#, #Trendy Toy Collection# |
| Tik Tok | 95 million | 284,000 | #LABUBUU Unboxing#, #Pop Mart Hot Products# |
From the data, it can be seen that Weibo and Xiaohongshu are the main discussion bases for LABUBU plush toys, among which Weibo has the highest number of readings and discussions, while Douyin mainly uses short video unboxing and grass planting content, and has extremely high communication efficiency.
2. Sales performance of e-commerce platforms
| platform | Sales in the past 10 days (pieces) | Sales (10,000 yuan) | User review score (5-point scale) |
|---|---|---|---|
| Tmall | 15,800 | 790 | 4.9 |
| JD.com | 9,200 | 460 | 4.8 |
| Get things | 6,500 | 325 | 4.7 |
Tmall has become the main sales platform for LABUBU plush toys with absolute advantage. Its sales volume exceeded 15,000 pieces in the past 10 days and its sales volume was close to 8 million yuan. User reviews are generally high, indicating that the product has a good reputation.
3. Search index trends
| Keywords | Baidu Index (Daily Average) | WeChat Index (Peak) | Google Trends (in the past 10 days of gains) |
|---|---|---|---|
| LABUBU Plush | 12,500 | 350,000 | 180% |
| Pop Mart LABUBU | 8,900 | 280,000 | 150% |
Search data shows that the daily average of the Baidu Index of "LABUBU Plush" is as high as 12,500, the peak of the WeChat Index exceeded 350,000, and the Google Trend's growth rate reached 180% in the past 10 days, showing strong user interest and market demand.
4. Analysis of the reasons for the rise in popularity
1.IP influence continues to expand:LABUBU, as one of Pop Mart's core IP, has a huge fan base. The launch of plush toys has further broadened the audience.
2.The grass planting effect of social platforms: KOLs on Xiaohongshu and Douyin successfully created LABUBU plush toys as representatives of "healing" trendy toys through unboxing videos and scene-based content.
3.Limited release strategy: Pop Mart uses limited-edition and blind box gameplay, which has stimulated consumers' desire to collect and buy, and further boosted popularity.
4.Festival consumption drives: As the end of the year approaches, the demand for gifts for holidays has increased. As one of the choices for gifts, sales naturally rise.
5. Future Outlook
The popularity of LABUBU plush toys will continue in the short term, especially as Christmas and New Year's Day approaches, sales are expected to hit new highs. If Pop Mart can launch limited styles or joint products in conjunction with holiday marketing, it will further consolidate its market position.
Overall, the success of LABUBU plush toys not only reflects Pop Mart's strong IP operation capabilities, but also reflects consumers' continued enthusiasm for the trendy toy market. In the future, how to maintain product innovation and user stickiness will be the direction that Pop Mart needs to focus on.
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