How to efficiently obtain hot topics and hot content from the entire network in the past 10 days
In the era of information explosion, quickly capturing hot topics and hot content across the Internet is an urgent need for many practitioners. Whether it is self-media operations, marketing or academic research, grasping the latest trends can help you seize the opportunity. This article will structure the hot content in the past 10 days (as of October 2023) and provide efficient access methods.
1. Overview of hot topic data (last 10 days)
| Topic Category | Popular keywords | heat index | Main platform |
|---|---|---|---|
| Technology | AI large model, iPhone 15 review, Huawei Mate60 | ★★★★★ | Weibo, Zhihu, Bilibili |
| entertainment | "Sturdy as a Rock" box office, celebrity concert controversy | ★★★★☆ | Douyin, Xiaohongshu |
| society | Holiday travel congestion and the phenomenon of 35-year-olds in the workplace | ★★★☆☆ | Headlines, Baidu hot searches |
| International | Palestinian-Israeli Conflict, Nobel Prize Announced | ★★★★☆ | Twitter, The Paper |
2. Four core methods for obtaining hot spots
1. Use aggregation tools
Recommended tools:Baidu Index,new list,Qingbo big data. These platforms can view the cross-platform hot list with one click, and support filtering by time (such as the past 7 days, 30 days).
2. Monitor trending social media searches
Key platforms: Weibo hot search list, Douyin hot list, Zhihu hot posts. It is recommended to record the TOP20 topics at fixed times every day (such as 9 a.m. and 8 p.m.) and analyze common patterns.
3. Subscribe to industry reports
For example:iResearch's weekly internet report,QuestMobileMobile hotspot analysis. The data is more structured and suitable for in-depth research.
4. Create keyword alerts
PassGoogle AlertsorSearch on WeChatSubscribe to keywords and receive push notifications in real time. For example, set high-frequency words such as "AI" and "layoffs".
3. Hot content analysis template
| Analysis Dimensions | Operation example |
|---|---|
| Topic life cycle | Record the number of days from outbreak to recession (e.g. iPhone topic lasts an average of 7 days) |
| emotional tendencies | Use tools (such as Octopus) to count the proportion of positive/negative comments |
| Derived topics | Explore secondary hot spots (such as "Huawei Mate60" derived from "domestic chip breakthrough") |
4. Guide to avoid pitfalls
1.Be wary of fake hotspots: Some platforms have commercial hot searches and need to be cross-verified;
2.Pay attention to timeliness: International event time differences may cause data delays;
3.avoid infringement: The source must be indicated when citing data.
Through the above methods, you can not only quickly capture hot spots, but also predict trends. It is recommended to establish an exclusive hotspot database based on your own field and conduct regular reviews to improve sensitivity.
check the details
check the details
en
