The oral beauty market is expected to reach 65 million users in 2025, and the market size exceeds 25.57 billion.
In recent years, the oral beauty market has risen rapidly and has become an important part of the beauty and health industry. As consumers' recognition of the beauty concept of "both internal and external cultivation" has increased, oral beauty products such as collagen, hyaluronic acid tablets, whitening pills, etc. have attracted widespread attention. According to the latest data, by 2025, the user scale of China's oral beauty market is expected to reach 65 million, and the market scale is expected to exceed 25.57 billion yuan. The following are structured data and market analysis:
| years | User size (10,000 people) | Market size (billion yuan) |
|---|---|---|
| 2021 | 3500 | 120.5 |
| 2022 | 4200 | 150.8 |
| 2023 | 5000 | 185.3 |
| 2024 | 5800 | 220.6 |
| 2025 | 6500 | 255.7 |
1. Drivers of growth of oral beauty market
The rapid growth of the oral beauty market is mainly due to the following factors:
(1) Improve consumer health awareness:As living standards improve, consumers pay more attention to beauty methods from the inside out, and oral beauty products are favored for their convenience and safety.
(2) Product innovation and technology upgrade:In recent years, oral beauty products have been constantly innovating in ingredients, dosage forms and efficacy, such as collagen peptides, bird's nest drinks, probiotic beauty tablets, etc., which have met diversified consumer needs.
(3) Social media and KOL promotion:The grass planting effect of platforms such as Xiaohongshu and Douyin is significant, and the recommendations of beauty bloggers and health experts have accelerated the popularity of oral beauty products.
2. Analysis of popular oral beauty products
Here are some of the most popular oral beauty products on the market and their market share:
| Product Type | Market share (2023) | Main effects |
|---|---|---|
| Collagen | 45% | Anti-aging and improving skin elasticity |
| Hyaluronic acid | 25% | Moisturize and improve skin radiance |
| Whitening category | 15% | Lighten melanin and brighten skin tone |
| Antioxidant | 10% | Anti-free radicals, delay aging |
| other | 5% | Comprehensive conditioning |
3. User portraits and consumption trends
The core consumer groups of oral beauty products are mainly women aged 18-35, with users aged 25-30 accounting for the highest proportion, reaching 55%. The following is an analysis of user consumption behavior:
| Age group | Percentage | Consumption preference |
|---|---|---|
| 18-24 years old | 20% | Whitening, oil control |
| 25-30 years old | 55% | Anti-aging and hydrating |
| 31-35 years old | 20% | Anti-aging, tightening |
| Over 36 years old | 5% | Comprehensive conditioning |
4. Future market outlook
With the advancement of technology and the diversification of consumer needs, the oral beauty market will show the following trends:
(1) Functional segmentation:The product will target different skin problems more accurately, such as sensitive skin repair, acne conditioning, etc.
(2) Male market potential:In recent years, the population of male oral beauty consumers has gradually grown, and is expected to become a new growth point in the future.
(3) Cross-border brand competition intensifies:Oral beauty brands in Japan, Europe and the United States are accelerating their entry into the Chinese market, and local brands need to enhance their product strength to cope with competition.
To sum up, the oral beauty market is in a stage of rapid development and is expected to become one of the important pillars of the beauty industry by 2025. Enterprises need to seize changes in consumer demand and continue to innovate to gain a larger market share.
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