Land auction popularity rebounded in September: Four plots of land in Chengdu and Hangzhou have a premium transaction of RMB 4.7 billion

Land auction popularity rebounded in September: Four plots of land in Chengdu and Hangzhou have a premium transaction of RMB 4.7 billion

Recently, the national land market has shown signs of local recovery, especially the competition for high-quality plots in core cities is fierce. Since September, multiple plots of land in hot cities such as Chengdu and Hangzhou have been sold at a premium, with a total transaction amount of 4.7 billion yuan, sending a signal that the confidence of the land market has gradually recovered. The following are structured data and analysis:

Market analysis: Core area plots are sought after

Judging from the transaction data, the premium rate of the Chengdu Hi-tech Zone Financial City sector and the Hangzhou Future Science and Technology City plots exceeds 10%, reflecting the developers' strong demand for high-quality resources in core cities. Among them, the Hangzhou Future Science and Technology City plot was adjacent to Alibaba's headquarters and attracted 6 real estate companies to participate in the auction, and was finally won by Greentown China at a premium rate of 15.1%.

Real estate company strategy: State-owned enterprises lead, private enterprises participate cautiously

In this land auction, state-owned enterprises such as China Resources and China Overseas, as well as mixed-ownership enterprises such as Greentown and Binjiang became the main force in land acquisition, while private real estate companies have low participation. This shows that under the current market environment, state-owned enterprises with strong financial strength tend to seize scarce land resources, while private enterprises maintain a cautious attitude.

Policy Impact: Many places optimize land auction rules

Recently, Chengdu, Hangzhou and other cities have adjusted their land auction policies, including abolishing competitive construction and reducing the margin ratio, which has lowered the threshold for real estate companies to participate in auctions. In addition, some cities have launched the "high-quality plot list" system to announce annual land supply plans in advance to stabilize market expectations.

Future Outlook: Differentiation trend will continue

Industry insiders believe that the land market will continue the differentiation pattern of "hot core cities and cold peripheral cities" this year. With the arrival of the traditional sales peak season of "Golden September and Silver October", leading real estate companies may increase their efforts to replenish positions in first- and second-tier cities, but the overall land market recovery still needs to rely on the continuous recovery of the sales side.

The rebound in land auctions in Chengdu and Hangzhou has injected some confidence into the market, but it should be noted that the current recovery is still limited to the core sectors of a few hot cities, and the overall national land market is still in an adjustment cycle. In the future, we need to pay attention to the policy support and the improvement of the capital chain of real estate companies.