Sales of cultural and creative products such as Queen Xiaoduan Fengguan refrigerator stickers are booming

Sales of cultural and creative products such as Queen Xiaoduan Fengguan Refrigerator Stickers are booming: Traditional cultural IPs trigger a new consumption boom

Recently, the sales of cultural and creative products such as refrigerator stickers and bookmarks inspired by Empress Xiaoduan Fengguan have surged on major e-commerce platforms, becoming a hot topic on the entire network. This phenomenon not only reflects the commercial value of traditional cultural IP, but also shows the young people's pursuit of innovative expressions of historical and cultural. The following are hot data and product sales analysis on the entire network in the past 10 days:

1. Interpretation of phenomenal sales data

According to monitoring data, the Xiaoduan Queen Fengguan series of cultural and creative products hit an astonishing sales volume during the 618 promotion period: the monthly sales of a single refrigerator post exceeded 150,000 pieces, and the overall sales of related derivatives increased by 700% compared with the previous month. Among them, consumers aged 25-35 accounted for 67%, and female users accounted for 81%, confirming the dual effect of "national trend + women's economy".

2. The cultural motivation behind the popularity

Experts believe that this sales boom comes from three factors: First,Film and TV series "The Ming Dynasty"Hot broadcasts attract attention to the clothing culture of inventions; secondly, the Palace Museum's "Golden List" special exhibition has driven the popularity of related cultural relics; more importantly, the design team adoptsNano-golding processandMagnetic suspension technology, perfectly restored 12 traditional crafts such as cultural relics and pearl decoration in a 1:50 miniature model.

3. Social media communication matrix

On the Douyin platform, the topic #Wear the Forbidden City on the Refrigerator# has been played 320 million times, and Xiaohongshu has more than 50,000 related notes. The unboxing videos and home matching strategies created by users have formed a secondary dissemination, among which the "Fengguan Refrigerator Sticker Collection Challenge" attracted more than 200 cultural and creative bloggers to participate.

4. Industry impact and future trends

This phenomenon-level sales case is changing the cultural and entrepreneurial format: many museums have started the construction of "Digital IP Library of Cultural Relics", and it is expected that there will be aMore than 200 modelsCultural relics derivatives are on the market. Market analysts point out that bothCultural connotationandPractical functionsThe cultural and creative products are more likely to be favored by Generation Z, and it is expected that the premium space for cultural and creative products in 2023 will reach 30-50%.

It is worth noting that consumers' requirements for product quality have significantly improved. Monitoring shows that the negative review is53%Focus on "color aberration problem",27%Reflecting "magnetic insufficient", this reminds manufacturers to strengthen quality control management in addition to creative design. As the Mid-Autumn Festival and National Day approach, the cultural and creative market may usher in a new round of growth peak.