Intangible cultural heritage products are popular: purple clay cantaloupe pot, Jizhou kiln ceramics, and Linqu tree bark paintings have become new favorites in cultural consumption
In recent years, with the rise of the wave of revival of traditional culture, intangible cultural heritage handicrafts have gradually become the target of consumers' pursuit. Data from the entire network over the past 10 days showed that the search volume and sales of intangible cultural heritage items such as purple clay canopy, Jizhou kiln ceramics, and Linju tree bark paintings have all increased significantly. These intangible cultural heritage products that have both artistic value and practical functions are entering the public's vision through e-commerce platforms and social media.
1. List of the popularity data of intangible cultural heritage products
| Intangible cultural heritage product name | Search volume increased in the past 10 days | E-commerce platform sales growth | Social media discussion volume |
|---|---|---|---|
| Purple Clay Hami Melon Set Pot | 215% | 180% | 32,000 items |
| Jizhou Kiln Ceramics | 178% | 142% | 28,000 items |
| Linsu tree bark painting | 195% | 156% | 25,000 |
2. Purple Clay Hami Melon Set Pot: Traditional craftsmanship meets innovative design
As an innovative work of Yixing purple clay teapot, the purple clay canopy perfectly combines traditional purple clay craftsmanship with life aesthetics. Its unique cantaloupe shape design not only retains the practical functions of the purple clay teapot, but also adds artistic ornamental value. Data shows that this product is particularly popular among young consumer groups aged 25-35, accounting for 63%.
3. Jizhou Kiln Ceramics: The modern inheritance of the thousand-year-old kiln fire
Jizhou kiln ceramics are famous for their unique decorative techniques such as wood leaf patterns, paper-cutting decals, etc. Recently, Jizhou Kiln Craftsmen launched a series of tea sets and tableware that conform to modern aesthetics, successfully opening up the young consumer market. On the Douyin platform, the number of views of the topic #Jizhou Kiln Ceramics# exceeded 50 million times in the past 10 days, showing the strong attraction of traditional cultural products.
4. Linsu tree bark painting: the perfect fusion of nature and art
The forest bark paintings from the Daxinganling region use the natural texture of birch bark to show the cultural characteristics of northern forests. This kind of ecological artwork has recently become a new favorite of home decoration, especially among urban white-collar workers and literary and artistic enthusiasts. Data shows that the sales of this product account for 45% of first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen.
| Intangible cultural heritage products | Main consumer groups | Price range | Repurchase rate |
|---|---|---|---|
| Purple Clay Hami Melon Set Pot | Young white-collar workers aged 25-35 | 800-3000 yuan | twenty two% |
| Jizhou Kiln Ceramics | Tea culture enthusiasts aged 30-45 | 500-2000 yuan | 18% |
| Linsu tree bark painting | Home decoration enthusiasts aged 28-40 | 300-1500 yuan | 15% |
5. Analysis of new trends in intangible cultural heritage consumption
1.The trend of youth is obvious: Consumers under 35 account for 68%, indicating that intangible cultural heritage products are breaking the age limit.
2.Enhanced practicality: More than 75% of the popular intangible cultural heritage products have practical functions, such as tea sets, tableware, etc.
3.Highlights of social attributes: 62% of consumers said they would share the experience of using intangible cultural heritage products to form a cultural communication effect.
4.Regional characteristics are valued: Intangible cultural heritage products with distinct local characteristics are more popular, accounting for 85% of the top 20 sales.
6. The balance between intangible cultural heritage and innovation
Experts pointed out that while intangible cultural heritage products need to maintain the essence of traditional craftsmanship, they also need to innovate in terms of styling design, functional expansion, etc. The success of products such as purple clay cantaloupe pots is a vivid reflection of this concept of "keeping the truth and innovation". In the future, intangible cultural heritage products are expected to find a better balance between cultural heritage and commercial value.
With the continuous heating of national trend culture, intangible cultural heritage products are ushering in unprecedented development opportunities. Consumers' sense of identity with traditional culture, coupled with the strong promotion of e-commerce platforms, have successfully broken the circle and become the new favorites of the cultural consumption market.
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