How much does a suitcase cost? ——Popular topics and price analysis on the entire network in the past 10 days
With the arrival of the peak summer tourism season, suitcases have become one of the popular search products recently. This article combines the consumption data of the entire network for the past 10 days (as of October 2023) to analyze the suitcase market trends for you from the dimensions of price, material, brand, etc.
1. Distribution of price ranges for popular suitcases
| Price range | Percentage | Key Audiences |
|---|---|---|
| RMB 100-300 | 42% | Student Group/Short-term Traveler |
| RMB 300-800 | 35% | Business person/home user |
| 800-1500 yuan | 18% | High-end consumers |
| More than 1,500 yuan | 5% | Luxury lovers |
2. Price comparison of mainstream materials
| Material Type | Average price of 20 inches | Average price of 28 inches | Features |
|---|---|---|---|
| ABS+PC composite material | RMB 259 | RMB 489 | Lightweight and resistant to falling |
| Pure PC material | RMB 399 | RMB 699 | High resilience |
| Aluminum alloy | RMB 1299 | RMB 2399 | High-end business |
| Fabric | RMB 179 | RMB 329 | Flexible capacity |
3. Price guide for the top 5 brands in hot searches
| brand | Popular models | size | Promotional Price |
|---|---|---|---|
| Millet | 90-minute travel case | 20 inches | RMB 299 |
| diplomat | TC-6013 | 24 inches | RMB 459 |
| New beauty | Cosmolite | 28 inches | RMB 2980 |
| Avas | 6231 | 20 inches | RMB 199 |
| RIMOWA | Essential | 22 inches | 4950 yuan |
4. Three major factors affecting price
1.Dimensions: The average price of 20-inch boarding boxes is about 40% lower than that of 28-inch consignment boxes, but some brands of mini boxes may have a premium due to the complexity of the process.
2.Functional configuration: The price of the model with TSA customs lock is 15%-20%. The budget of the universal wheel to a silent double-row wheel is 50-100 yuan.
3.Seasonal Promotion: Recent data from e-commerce platforms show that the discounts in the school season have led to a 67% increase in transaction volume in the range of 300-500 yuan.
5. Consumption trend observation
According to social media monitoring, the following topics have sparked heated discussion:
-"Trunk blind box": Unopened luggage auctions appearing on second-hand platforms, with an average price of 80-150 yuan
-Sustainable Materials: Search volume of suitcases made of recycled plastic bottles increased by 210% per month
-Smart suitcase: The number of consulting styles with GPS positioning and weighing functions has increased significantly, but the average price exceeds 2,000 yuan
Purchase suggestions:Consumers with limited budgets can pay attention to the promotion of the school season in September. It is recommended to choose PC material + five-year warranty combination for pursuing quality. Business travel recommends buying a 20+24-inch set with an expansion layer.
(Note: The data in this article are integrated from the public sales data of e-commerce platforms and third-party monitoring tools, and the price statistics cycle is September 15-25, 2023)
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