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The inbound travel market continues to rise, and the summer ticket booking of foreign tourists covers 144 cities in China

2025-09-19 05:41:05 travel

The inbound travel market continues to rise, and the summer ticket booking of foreign tourists covers 144 cities in China

With the gradual recovery of the global tourism market, China's inbound tourism market has ushered in significant growth. According to the latest data, foreign tourists are enthusiastic about traveling to China during the summer, and the number of air ticket bookings has increased significantly year-on-year, covering 144 cities in China. This article will analyze this phenomenon from a data perspective and explore the reasons behind it.

1. Overview of inbound travel market data

The inbound travel market continues to rise, and the summer ticket booking of foreign tourists covers 144 cities in China

Data from the past 10 days show that the demand for foreign tourists to travel to China has surged, especially during the summer period. The following are the key data:

indexValueYear-on-year growth
Air ticket bookings1,200,000 pictures45%
Number of cities covered14418%
Popular DestinationsBeijing, Shanghai, Guangzhou, Chengdu, Xi'an-
Average stay time7.2 days10%

As can be seen from the table, first-tier cities such as Beijing, Shanghai, and Guangzhou are still the first choice for foreign tourists, but the popularity of historical and cultural cities such as Chengdu and Xi'an is also increasing rapidly.

2. Popular topics and hot content

In the past 10 days, the following topics have sparked widespread discussion on social media and travel platforms:

1.Visa facilitation policy: China has implemented visa-free or visa-on-arrival policies to many countries, which has greatly enhanced the travel willingness of foreign tourists.

2.Cultural experience tour: Foreign tourists have shown strong interest in Chinese traditional culture, food and folk activities, such as the Terracotta Warriors and Horses in Xi'an and the Panda Base in Chengdu.

3.Summer family tour: Many foreign families choose to bring their children to China during the summer vacation, and attractions such as the Forbidden City in Beijing and Shanghai Disney have become popular choices.

4.Popularization of digital payments: The widespread use of Alipay and WeChat payment has made it more convenient for foreign tourists to consume in China.

3. Analysis of the reasons for market growth

1.Policy support: In recent years, the Chinese government has introduced a series of policies to promote inbound travel, including visa facilitation and international flight recovery.

2.International flights resume: With the gradual recovery of international routes, the transportation costs and time for foreign tourists to come to China have been greatly reduced.

3.Diversified tourism products: Various parts of China have launched a wealth of tourism products, from natural scenery to historical culture, meeting the needs of different tourists.

4.Global tourism market recovery: In the post-epidemic era, the global tourism market has recovered as a whole. As one of the popular destinations, China has naturally attracted a large number of tourists.

4. Future prospects

As China's inbound tourism market continues to heat up, the number of foreign tourists is expected to grow further in the next few months. Here are some possible development trends:

1.Second- and third-tier cities are on the rise: As foreign tourists deepen their understanding of China, more second- and third-tier cities will enter their horizons.

2.Customized travel services: In response to the personalized needs of tourists from different countries, customized tourism services will become a new growth point in the market.

3.Digital service upgrade: More digital tools will be applied to tourism services to enhance the experience of foreign tourists.

To sum up, China's inbound travel market showed strong growth momentum during the summer, with the number of cities covering and the number of air ticket bookings indicating China's attractiveness as a global tourist destination. In the future, with the further optimization of policies and services, this market is expected to continue to flourish.

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