JuRan Home Live Streaming GMV exceeded 100 million: "BOSS is here" IP single transaction 23 million yuan
Recently, home retail giant JuRen Home has achieved another success in the field of live streaming and sales. The transaction volume of the single live broadcast of the IP "BOSS is Coming" has exceeded 23 million yuan, helping the platform's total GMV exceed 10 million in the past 10 days. This achievement not only breaks the record of live streaming sales in the home furnishing industry, but also provides new ideas for brands to explore digital marketing. The following are structured data and hot spot analysis:
| index | data |
|---|---|
| The highest GMV in a single game | 23 million yuan ("BOSS is here" special session) |
| Total GMV in the past 10 days | 120 million yuan |
| Percent viewers | 850,000+ |
| Top 3 hot products | Smart mattress (transaction of RMB 5.8 million), whole-house customized package (RMB 4.5 million), imported sofa (RMB 3.2 million) |
1. The BOSS will come to the scene in person to create a trust economy
Through the "BOSS Here" IP, JuRan Home invites brand founders and executives to directly participate in the live broadcast, and uses a combination of professional knowledge + limited-time discounts to leverage consumption. Data shows that the conversion rate of the live broadcast room where the BOSS appeared was 47% higher than the regular sessions, and the average customer price increased by 65%.
2. Coordinated operation of traffic across the region
Platform passed"Short video warm-up + private community + public domain delivery"3D drainage mode to achieve efficient traffic conversion. The key data are as follows:
| Source of traffic | Contribution proportion |
|---|---|
| TikTok Information Flow Advertising | 32% |
| WeChat community fission | 28% |
| Brand own mini program | 25% |
| Natural flow | 15% |
3. Three innovations in home live broadcast
1.Scenario demonstration: Through VR technology, "cloud shop shopping" can be realized, and users can view the effect of products in the sample room in real time;
2.Service-oriented consumption: Launch virtual service products such as "free design consultation", driving a 210% increase in related sales;
3.After-sales guarantee: Promising "30-day no-reason return and exchange + free warehousing", the return rate is only 3.2%, far lower than the industry average.
4. Extended observation of industry hot spots
In combination with the hot spots on the entire network for the past 10 days, home live broadcasts have shown the following trends:
-Cross-border joint name: Jointly launched packages with home appliance brands, such as the combination of "air conditioning + whole-house customization" sales increased by 90% month-on-month;
-Green consumption: The GMV of environmentally friendly material products accounts for 38%, and the young group contributes more than 60%;
-Silver hair economy: The number of orders for aging-friendly furniture increased by 220% year-on-year, becoming a new growth pole.
5. Future Outlook
JuRan Home said it will continue to upgrade the "BOSS is here" IP, and plans to introduce 20+ international brand executives to live broadcasts in Q3, while testing virtual anchor technology. Industry insiders analyzed that the live broadcast penetration rate of the home furnishing industry is expected to increase from the current 15% to 30%, becoming an important supplement to offline channels.
This performance breakthrough confirms the feasibility of the live broadcast model of "content + scenario + trust" in the home track, and also provides a reusable methodology for the digital transformation of traditional retail. In the next step, the platform will focus on optimizing the experience links such as AR trial installation and AI customer service to further lower the decision-making threshold.
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