Lesen Megatron Transformation Robot became popular overseas, priced at $1,700 in seconds
Recently, an intelligent deformation robot from China—Lesen WeishitianA rush to buy in overseas markets. This robot product, priced at up to $1,700, was quickly sold out after it was launched on Amazon, eBay and other platforms, becoming a hot topic in the global technology circle and toy collection industry in the past 10 days.
1. Product core data
| Parameters | Data details |
|---|---|
| Product Name | Lesen Star Agent Megatron (co-branded model of Hasbro) |
| Official price | USD 1699 (approximately RMB 12,300) |
| First time date | January 15, 2024 |
| First batch of inventory | 5000 units (global) |
| Sold out time | 48 hours (main e-commerce platform) |
| Deformation mode | Voice control/APP control dual mode |
| Number of joints | 87 movable joints |
| Voice interaction | Supports 12 languages including Chinese, English, Japanese, etc. |
2. Market response data
| platform | Sales performance | User Rating |
|---|---|---|
| Amazon United States | The first batch of 2,000 units sold out in one hour | 4.8/5 (320+ reviews) |
| eBay | Premium to $2,500 still sold | 98% positive feedback |
| Japanese Yahoo | Top the weekly list of robot categories | 4.9/5 |
| Domestic second-hand platforms | Purchase price exceeds 18,000 yuan | Average daily purchase of 200+ |
3. Analysis of the reasons for becoming popular
1.IP joint effect: As a high-end Transformers product officially authorized by Hasbro, Megatron image awakens the childhood feelings of post-80s and post-90s, and related topics have been discussed more than 500,000 times on Twitter.
2.Technical breakthrough: Compared with previous generation products, this upgrade includes three patented technologies:
- Microsecond level voice-controlled response system
- Multimodal deformation algorithm
- Realistic hydraulic sound effect module
3.Social attribute explosion: The number of views of #TransformingMegatron on TikTok exceeded 200 million times, and the single playback of the evaluation video by technology blogger Unbox Therapy reached 8.7 million.
4. Comparison of industry impact
| Similar products | Selling price | Technical Highlights | Market performance |
|---|---|---|---|
| Ubis Choice Wukong | $899 | AI Programming Education | Annual sales of 100,000 units |
| Anki Cozmo | $179 | Emotional interaction system | Production has been discontinued |
| Sony Aibo | $2899 | Bionic learning | Limited pre-sale |
5. Consumer portrait
According to the backend data of overseas e-commerce, the main purchasing groups are:
- Men aged 25-40 (68%)
- Technology product collectors (on average, more than 3 intelligent robots)
- Family income exceeds US$80,000 per year
6. Manufacturer News
Lesen Robot CEO Chen Xiaosen confirmed on Twitter:
① The second batch of goods will be available for pre-order on February 10
② Optimus Prime version is being developed (patent documents have been exposed)
③ Consider launching a civilian version (expected price of $799)
Industry analysts pointed out that this phenomenon-level sales confirm the explosive potential of the high-end smart toy market, and it is expected that the global deformation robot market size will exceed US$5 billion in 2024. However, some voices questioned that its premium is too high, and we need to observe the long-term user experience of the product and market precipitation in the future.
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