TikTok pet crawler sales surge: geological guards and corn snakes become new favorites for young people
In recent years, the market for climbing pets has quietly heated up, especially the pedigrees represented by geese (leopard print geese) and corn snakes have become the new favorites of young people. According to data from the Douyin platform, sales of pet-crawling products increased by more than 200% year-on-year in the past 10 days, and the number of views of related topics exceeded 500 million times. This phenomenon reflects the young group's pursuit of personalized pets and the role of social platforms in promoting niche culture.
1. Data interpretation: explosive growth of the pet market
| Category | Sales volume growth month-on-month | Popular items | Price range |
|---|---|---|---|
| Palace guard (including supplies) | 320% | Heating pads, feeding boxes | RMB 50-2000 |
| Corn snake | 280% | Thermometer, live feed | RMB 100-5000 |
| Spider/Scorpion | 150% | Landscape materials | 30-1000 yuan |
2. Phenomenon analysis: Why do young people fall in love with "cold-blooded pets"?
1.Strong social attributes: Under the topic of TikTok #Climbing Pet Diary#, users posted pet interactive videos and received more than one million likes, and the "unzipping video" with corn snake wrapped around their wrists can reach tens of millions of views.
2.Low feeding cost: Compared with cats and dogs, the geological guard only needs to be fed 2-3 times a week, and the monthly feeding cost of adult individuals is less than 100 yuan, which is suitable for urban youth who live fast-pacedly.
3.Personalized tags: The post-00s consumers account for 67%, and rare products (such as "Blizzard" corn snake) are regarded as trendy products, and some mutated individuals have transaction prices exceeding 10,000 yuan.
3. Industry observation: Industrial chain is accelerating and perfecting
| Subdivisions | Representative Brand | Development trends |
|---|---|---|
| Live Trading | Pet Climbing House, Pet Street | Establishment of a ancestry certification system |
| Smart devices | ReptiTech | APP remote temperature control system hot sale |
| Content e-commerce | TikTok's top anchor | Live streaming sales conversion rate exceeds 25% |
4. Expert reminder: Pay attention to rational consumption
1.legality: Only 34 species of crawling pets allowed to be raised in my country. Corn snakes and other species need to be confirmed to be proven artificial breeding to avoid violating the Wildlife Protection Law.
2.Raising threshold: Some varieties have strict requirements on temperature and humidity, and novices need to be equipped with professional equipment. For example, leopard print geological guards must maintain a hot zone temperature of 30-32℃.
3.Market risk: Some merchants hyped "limited genes", and the actual price fluctuated violently. In 2023, the price of a certain strain of cemetery has dropped from 10,000 yuan to 1,000 yuan.
5. Future forecast
According to the "China's White Paper on Consumption of Extra-Foods", the size of the pet crawling market is expected to exceed 8 billion yuan in 2024, and will show three major trends:
-Technology: The permeability rate of smart feeder may reach 40%
-Community: Offline crawler gatherings increased by 300%
-Cultural and creative: Pet IP derivatives become new growth points
This "pet crawling economy" boom boosted by social platforms is reshaping the traditional pattern of the pet industry. When Generation Z turns feeders into social currency, it may herald the innovation of how people interact with nature.
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