Li Jiaqi's live broadcast room has been overturned: Pre-made dishes "Buddha Jumps Over the Wall" were revealed to be inconsistent with the promotion
Recently, the live broadcast room of the well-known live-streaming anchor Li Jiaqi has caused controversy over a pre-made dish "Buddha Jumps Over the Wall". Consumer complaints that the actual products received were seriously inconsistent with the ingredients promoted in the live broadcast room, which caused heated discussions across the Internet. The following are the details of the event and the data analysis of popular topics across the network in the past 10 days.
Event Review
On October 5, Li Jiaqi recommended a pre-made dish "Buddha Jumps Over the Wall" in the live broadcast room, claiming that the product includes "high-end ingredients such as abalone, sea cucumber, and floral gelatin". However, after receiving the goods, many consumers reported that the actual ingredients were mainly cheap fish balls and starch products, and the high-end ingredients were extremely low, which was seriously inconsistent with the publicity. Related topics quickly became popular on Weibo and Douyin hot search lists.
| date | platform | Hot search ranking | Discussion volume (10,000) |
|---|---|---|---|
| October 6 | No. 3 | 52.3 | |
| October 7 | Tik Tok | No. 1 | 78.9 |
| October 8 | Zhihu | No. 5 in the hot list | 12.7 |
Controversy Focus
1.Promotion does not match the actual situation:There is a significant difference between the samples displayed in the live broadcast room and the mass-produced version, and consumers questioned the suspected false propaganda.
2.Chaos in the pre-made vegetable industry: The incident triggered discussion on pre-made dishes' labeling opacity and additive abuse. Data shows that the number of complaints related to "pre-made dishes" has surged in the past 10 days.
| Complaint Type | Percentage | Year-on-year increase |
|---|---|---|
| Ingredients do not match | 43% | 220% |
| Additive issues | 28% | 180% |
| Shelf life dispute | 19% | 150% |
All parties responded
•Brand: A statement was issued saying that "the ratio of ingredients in some batches is different due to process adjustments", and promised to refund and compensate for the coupon.
•Li Jiaqi team: Apologized on October 7, saying that the products have been removed and a special investigation has been launched, but netizens expressed dissatisfaction with the "no mention of the compensation plan".
•Consumer Association intervenes: On October 8, the Shanghai Consumer Protection Committee summoned relevant companies to provide complete supply chain evidence.
Public opinion data analysis
Through monitoring hot words on the Internet, it was found that related topics in the past 10 days showed the following characteristics:
| Keywords | Frequency of occurrence | Emotional tendency |
|---|---|---|
| False propaganda | 68,000 times | Negative 92% |
| Internet celebrities bring goods | 52,000 times | Negative 85% |
| Pre-made dishes standard | 34,000 times | Neutral 75% |
Industry impact
1.Live streaming trust crisis: The incident caused the topic "Top anchor product selection mechanism" to exceed 100 million views, and more than 60% of respondents said they would be more cautious in purchasing food in the live broadcast room.
2.Policy supervision accelerates: On October 9, the State Administration for Market Regulation announced that it would carry out a special inspection of pre-made dishes, focusing on investigating and punishing false labeling.
Consumption Tips
• Keep live screenshots and promotional pages when purchasing pre-made dishes
• Priority is given to products marked "Ingredients Content Percentage"
• If you find any inconsistency, you can file a complaint through the 12315 platform
This incident reflects the deep contradiction between live broadcast economy and food safety. As of press time, related topics are still fermenting, and subsequent progress is worth paying attention to.
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