Why won’t the order be shipped when I place an order on Douyin? Uncover the reasons behind recent hot topics
Recently, the issue of "orders not being delivered" on the Douyin e-commerce platform has become the focus of heated discussions across the Internet. Many consumers have reported that after placing orders on Douyin, merchants have been slow to deliver goods, and even have difficulty in refunding them. This article will analyze the reasons for this phenomenon based on the hot data of the past 10 days, and provide structured data for readers' reference.
1. Current status of Douyin’s “order not shipped” problem
According to recent feedback from netizens and media reports, the problem of "orders not being shipped" on the Douyin platform mainly focuses on the following categories of goods:
| Product type | Problem proportion | Typical performance |
|---|---|---|
| Low price promotional items | 45% | Merchants attract traffic with ultra-low prices, but they have no inventory or deliberately do not deliver goods. |
| The same product as the internet celebrity | 30% | Merchants speculate on hot topics and put products on the shelves, but actually have no production capacity |
| Pre-sale items | 15% | The pre-sale period is too long and the goods have not been shipped beyond the promised time. |
| virtual goods | 10% | Such as courses, memberships, etc., which cannot be redeemed after purchase |
2. Main reasons behind the problem
1.Malicious marketing behavior of merchants: Some merchants attract traffic through low prices, but do not actually have the ability to deliver goods. The purpose is to obtain user information or increase store exposure.
2.supply chain issues: The recent recurrence of the epidemic has caused logistics restrictions in some areas, and merchants are unable to deliver goods on time.
3.Insufficient platform supervision: As an emerging platform, Douyin e-commerce has an imperfect supervision mechanism for merchants’ delivery timeliness.
4.Increased awareness of consumer rights protection: As awareness of consumer rights protection increases, more people choose to publicly complain about non-delivery issues.
3. Recent relevant hot events
| time | event | heat index |
|---|---|---|
| 2023-11-05 | Ten thousand people in an internet celebrity live broadcast room collectively failed to deliver the goods after placing orders. | 856,000 |
| 2023-11-08 | Consumers collectively complained about a Douyin merchant not delivering goods within 30 days. | 723,000 |
| 2023-11-10 | Douyin official response will strengthen delivery supervision | 658,000 |
| 2023-11-12 | Lawyer explains whether Douyin’s failure to deliver goods is illegal | 582,000 |
4. Consumer response suggestions
1.Choose a reputable merchant: Prioritize stores with "brand" tags or high ratings.
2.Pay attention to check the delivery time: Confirm the delivery time promised by the merchant before placing an order.
3.Keep transaction receipts: Save order screenshots, chat records and other evidence.
4.Timely protection of rights: If the goods are not shipped within the promised time, you can make a complaint through the platform customer service or 12315.
5. The latest rectification measures of the platform
In response to recent public opinion, Douyin e-commerce has issued an announcement stating that it will take the following measures:
| Measure content | Implementation time | expected effect |
|---|---|---|
| Force display of estimated delivery time | November 20, 2023 | Improve information transparency |
| Extend the time limit for automatic refunds for undelivered items | November 15, 2023 | Shorten consumer waiting period |
| Increase merchant delivery assessment weight | December 1, 2023 | Encourage merchants to pay attention to contract fulfillment |
6. Summary and Outlook
Douyin’s “orders not shipped” problem reflects the growing pains that emerging e-commerce platforms face during their rapid development. With the improvement of platform rules and the strengthening of supervision, this problem is expected to be alleviated. Consumers should also be vigilant, consume rationally, and safeguard their rights in a timely manner when encountering problems.
The statistical period of the data in this article: November 1 to November 10, 2023. The data sources include public platforms such as Douyin, Weibo, and Black Cat Complaint.
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