Li Jiaqi's "All Girls" live broadcast room is launched AI Assistant: The competition between virtual anchors and real people selling goods
Recently, the live streaming industry has ushered in new changes. The "All Girls" live broadcast room of the top anchor Li Jiaqi officially launched an AI assistant. The virtual anchor participated in the sales as a "substitute" for the first time, which caused heated discussions in the industry. This move not only marks the entry of live e-commerce into the era of "human-machine collaboration", but also makes the competition between virtual anchors and real people selling goods the focus.
1. Event background: How does AI assistant participate in live broadcast?
According to official disclosure, the AI assistant launched by Li Jiaqi's team has the following functions:
| Functional module | Specific performance | Technical support |
|---|---|---|
| Product explanation | Automatically generate selling point speech, support multi-language switching | NLP+Knowledge Graph |
| Real-time interaction | Answer 70% of common questions, automatically mark complex questions | Deep learning question and answer system |
| Data monitoring | Update data such as conversion rate, audience stay time every 5 seconds | Real-time big data analysis |
2. Industry data: How many markets have virtual anchors seized?
According to statistics from third-party monitoring platforms, the data related to virtual anchors in the past 10 days are as follows:
| platform | Number of virtual anchors broadcasts | Percent viewing volume | Average conversion rate |
|---|---|---|---|
| Taobao Live | 1,287 games (+32%) | 32,000 | 1.8% |
| Tik Tok | 892 games (+41%) | 57,000 | 2.1% |
| quick worker | 563 games (+25%) | 28,000 | 1.5% |
3. Competition analysis: The core advantages and disadvantages of virtual vs real person
Judging from recent cases, the two models have formed differentiated competition:
| Contrast dimensions | Virtual anchor | Live anchor |
|---|---|---|
| Operating Costs | Initial investment is high, marginal cost approaches zero | Labor costs account for more than 60% |
| stability | 7×24 hours uninterrupted | Affected by status, health and other factors |
| Emotional resonance | Weak (can only simulate basic emotions) | Strong (establishing a personalized IP) |
| Resilience | Rely on preset logic | Instant creative response |
4. User feedback: Generation Z acceptance exceeds expectations
A sample survey of 1,200 live broadcast users showed:
| Age group | Acceptance of virtual anchors | Main appeal |
|---|---|---|
| 18-25 years old | 78% | High information density and fast pace |
| 26-35 years old | 53% | Professionalism guarantee |
| Over 36 years old | 29% | Live interactive experience |
5. Future trend: Human-machine collaboration will become the standard configuration
Industry experts predict that live streaming sales will show three major changes in 2024:
1.Technology iteration accelerates: AIGC drives virtual anchors to achieve micro-expression control, and improves emotional simulation capabilities by 300%
2.Clarify division of labor: Live anchors are responsible for brand stories, emotional marketing, standardized processes for AI processing and long-tail traffic
3.Regulatory standardization: The virtual anchor speech review mechanism may be included in the revised version of the "Regulations on the Management of Online Live Broadcast Marketing"
Li Jiaqi's team said that AI assistants currently only undertake 20% of the live broadcast work, and in the future, they plan to achieve a single live broadcast GMV increase by 15%-30% through the "real person master control + AI assist" model. This transformation of the integration of virtual and real is redefining the competitive rules of live e-commerce.
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