Givenchy launches celebrity makeup series: Super-sticky liquid foundation and moonlight filter define native skin beauty
Recently, French luxury brand Givenchy officially launched a new star base series, includingSuper bottle of liquid foundationandMoonlight filter makeup pretender, redefine the concept of "native skin beauty" with technology and aesthetics. This series has quickly become the focus of hot discussions across the Internet, especially the actual test sharing of beauty bloggers and fashion experts, which has allowed the product to continue to rise.
The following are the statistics on Givenchy's new products discussed on the Internet in the past 10 days:
| platform | Readings of related topics | Discussion volume | Top rankings for hot searches |
|---|---|---|---|
| 120 million | 285,000 | TOP 3 | |
| Little Red Book | 68 million | 153,000 | Beauty and makeup list TOP 1 |
| Tik Tok | 95 million | 421,000 | Challenge top popularity |
1. Super bottle liquid foundation: 24-hour mark-free skin black technology
This liquid foundation is the main"Bionic Film Technology", by simulating the natural sebum film structure of the skin, the zero-powder-feeling makeup effect is achieved. According to official laboratory data:
| index | Test results |
|---|---|
| duration of makeup | No mottled for 16 hours |
| Concealer | Add 3 layers to the top and still breathable |
| Color number selection | Asia limited 8 colors |
2. Moonlight filter makeup: new breakthrough in optical soft focus
Use pre-cream with liquid foundation"Blue light refracted particles", can neutralize yellow and adjust skin tone. Beauty blogger<@小兔测评>Actual test shows:
| Skin quality | Use feedback |
|---|---|
| Oily skin | Oil control capacity increased by 40% |
| Dry skin | Reduce 62% of the card pattern |
| Mixed skin | Pore invisibility up to 89% |
3. Analysis of hot topics across the Internet
1.Ingredient dispute: Some users questioned the alcohol content, and the brand responded quickly that it was adoptedPlant fermentation of ethanol, the pass rate of sensitive skin test is 98%.
2.Price topic: Super-sticky liquid foundation priced at 680 yuan, launched on Xiaohongshu"Is the expensive base makeup worth the ticket price?"By voting, 72% of users chose "Will to try".
3.Star effect: Brand spokesperson Yang Mi took the lead in the experience, and the number of related short videos played over 50 million, driving the topic of #Maxi-style nude makeup# to become popular.
4. Industry impact forecast
Industry insiders pointed out that Givenchy's new product may trigger three major trends:
| Trend direction | possibility |
|---|---|
| Competition in the high-end makeup market is intensifying | ★★★★★ |
| Popularization of optical skin beautification technology | ★★★★☆ |
| Customized color numbers demand growth | ★★★☆☆ |
The series has now been listed on Givenchy's global official website and Sephora channel. The sales volume of the Chinese market exceeded 30,000 pieces in the first week. The brand said it will continue to optimize the product line based on feedback.
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