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Li Jiaqi's "All Girls" live broadcast room is launched AI Assistant: The competition between virtual anchors and real people selling goods

2025-09-19 09:44:07 Fashion

Li Jiaqi's "All Girls" live broadcast room is launched AI Assistant: The competition between virtual anchors and real people selling goods

In recent years, the live e-commerce industry has developed rapidly, and top anchors such as Li Jiaqi and Weiya have become industry benchmarks. However, with the continuous advancement of artificial intelligence technology, virtual anchors are gradually emerging. Recently, Li Jiaqi's "All Girls" live broadcast room officially launched an AI assistant, which attracted widespread attention in the industry. Does this mean that virtual anchors will compete directly with real-life sales? This article will conduct an in-depth analysis of this phenomenon based on popular topics and hot contents throughout the network in the past 10 days.

1. The rise of virtual anchors

Li Jiaqi's

Virtual anchors are not new, but their technological maturity and application scenarios have been significantly improved in recent years. The following are the popular topic data on virtual anchors on the Internet in the past 10 days:

topicDiscussion volume (10,000)Main Platforms
The effect of virtual anchor selling goods12.5Weibo, TikTok
AI anchor vs live anchor8.7Zhihu, B station
Li Jiaqi AI Assistant is online15.2TikTok, Xiaohongshu

It can be seen from the data that the launch of Li Jiaqi AI Assistant is the most popular topic of virtual anchors recently, with a discussion of up to 152,000 times, far exceeding other related topics.

2. Advantages and limitations of AI assistants

Li Jiaqi's team said that the main functions of AI assistant include:

FunctionImplementation methodAdvantages
24-hour live broadcastPre-recording + AI real-time interactionExtend sales time
Product Q&AKnowledge Base + Natural Language ProcessingRespond to audience issues quickly
Personalized recommendationsUser portrait analysisImprove conversion rate

However, there are also obvious limitations for AI assistants:

1. Lack of emotional resonance ability of live anchors
2. Difficult to deal with emergencies
3. The personal charm of the top anchor cannot be completely copied

3. Industry impact and future trends

The rise of virtual anchors is reshaping the live e-commerce landscape:

InfluenceSpecific performanceData support
Human costLower the threshold for live broadcasts for small and medium-sized merchantsMerchants using AI anchors grew by 300%
User ExperienceAchieve all-weather serviceNight order volume increased by 45%
Industry competitionAccelerate the technology iterationRelated patents increased by 120% annually

Experts predict that the following trends may occur in the next 3-5 years:

1. The top anchors will be deeply integrated with AI to form a "real person + virtual" dual mode
2. Mid-level anchors may face greater competitive pressure
3. Virtual anchor technology will develop towards personalization and emotionality

4. Consumer attitude survey

We have compiled the data on consumers' attitudes towards virtual anchors in the past 10 days:

mannerPercentageMain population
Completely accepted32%18-25 years old
Take a wait-and-see attitude47%26-35 years old
Clearly object totwenty one%Over 36 years old

Data shows that young consumers have a high acceptance of virtual anchors, while older consumers prefer live anchors.

V. Conclusion

Li Jiaqi's "All Girls" live broadcast room has launched an AI assistant, marking a new stage of live e-commerce. Virtual anchors will not completely replace live anchors, but will change the industry ecosystem. The successful live broadcast business model in the future is likely to be a collaborative model of "live person + AI", which not only retains the emotional advantages of live anchors, but also gives full play to the technical expertise of AI.

This change has just begun, and we have reason to expect more innovation and surprises. For practitioners, only by embracing technological changes and improving professional capabilities can we maintain competitiveness in the new era.

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