Givenchy launches celebrity makeup series: Super-sticky liquid foundation and moonlight filter define native skin beauty
Recently, French luxury brand Givenchy officially launched a new star base makeup series, with the main featureSuper bottle of liquid foundationandMoonlight filter technology, redefine the concept of "native skin beauty". With its innovative technology and high-end texture, this series of products quickly became the focus of hot discussion across the Internet and ranked 3 in the last 10 days of beauty and makeup topic list. The following is a detailed analysis of the content and a summary of hot data.
1. Core highlights of the product
1.Super bottle of liquid foundation: Adopt "micromolecular wrapping technology" to achieve 24-hour makeup without dullness, the texture is as thin as feathers, it fits the skin texture, and the covering power reaches more than 90%. 2.Moonlight filter: Exclusive optically corrected particles, soften pores and fine lines by reflecting natural light, creating a "pseudo-non-faced" luster skin. 3.Sustainable packaging: The bottle body is made of 30% recycled glass, and is equipped with a replaceable inner core, which echoes the trend of environmental protection.
2. Analysis of the popularity data of the entire network (next 10 days)
| platform | Readings of related topics | Discussion volume | Top rankings for hot searches |
|---|---|---|---|
| 120 million | 285,000 | TOP 5 | |
| Little Red Book | 86 million | 153,000 | Beauty and makeup list TOP 1 |
| Tik Tok | 65 million | 98,000 | Top 8 hot search list |
| B station | 32 million | 42,000 | TOP 3 in Fashion Zone |
3. Consumer feedback and KOL review
1.User review keywords(1,000 comments sampled): - "No powder stuck" accounted for 42% - "Strong gloss" accounted for 35% - "Controversial on cost performance" accounted for 18%
2.Head KOL recommendation rate: - Li Jiaqi's live broadcast room score after trial: 9.2/10 - 7 of Xiaohongshu's top 10 beauty bloggers gave the label "must-entry"
4. Industry trend correlation
Givenchy's new product accurately hits three major beauty consumption trends: -Long-term makeup needs: In the post-epidemic era, the number of friction scenes of masks has increased, and makeup is the core selling point. -Clean Beauty: The product is free of alcohol or mineral oil, and is friendly to sensitive skin. -Social media drive: The "photo-friendly" nature of the moonlight filter promotes viral transmission.
5. Price and listing information
| product | Specification | Official pricing (RMB) | First-line channel |
|---|---|---|---|
| Super bottle of liquid foundation | 30ml | RMB 580 | Givenchy Tmall flagship store (May 20) |
| Moonlight filter makeup pretender | 25ml | 450 yuan | Offline counters are released simultaneously |
Conclusion
Givenchy once again subverts the makeup market through the combination of technology and luxury. The launch of super-sticky liquid foundation and moonlight filter not only strengthens the brand's competitiveness in the high-end beauty field, but also reflects consumers' dual pursuit of "native beauty" and "sustainability". Whether the subsequent performance can continue to ignite the market is worth looking forward to.
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