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TikTok's "Clean Girl Aesthetic" challenge: The popularity of minimalist makeup and low-maintenance fashion

2025-09-19 04:53:09 Fashion

TikTok's "Clean Girl Aesthetic" challenge: The popularity of minimalist makeup and low-maintenance fashion

Recently, a trend called "Clean Girl Aesthetic" has set off on TikTok, advocating minimalist makeup and low-maintenance fashion styles. This trend has quickly become a hot topic on the Internet, attracting millions of users to participate in the challenge. This article will analyze its popularity, core characteristics and related data around this phenomenon.

1. What is "Clean Girl Aesthetic"?

TikTok's

"Clean Girl Aesthetic" is an aesthetic style with nature and simplicity as the core, emphasizing refreshing makeup, simple hairstyle and comfortable outfits. Its core concept is "less is more", showing confidence and elegance through minimal modification. This style has become popular on TikTok, and the number of views on related tags has exceeded 1 billion times.

2. Analysis of the causes of popularity

1.Lifestyle changes after the epidemic: In the post-epidemic era, people prefer simple and low-maintenance lifestyles, and "Clean Girl Aesthetic" just meets this need.

2.The push of social media: TikTok users share their minimalist makeup and outfit skills through short videos, forming viral transmission.

3.The rise of environmental protection and sustainable fashion: This style advocates reducing the use of cosmetics and repeated outfits, which coincides with the environmental protection concept.

3. Related data statistics

Data indicatorsValue
TikTok related tag views1 billion+
Number of videos participating in the challenge5 million+
Search volume of popular topics (last 10 days)2 million+
The most popular itemWhite shirt, wide-leg pants, nude lipstick

4. Core features

1.Minimalist makeup: Mainly nude makeup, emphasizes natural luster, and avoids heavy eyeshadows and lip colors.

2.Low maintenance hairstyle: Common hairstyles include high ponytails, natural curls, or simple hairpin decorations.

3.Comfortable wear: Mostly neutral colors, such as white, beige, and black, paired with loose tailoring clothing.

5. User feedback and evaluation

According to the analysis of high-frequency words in the TikTok comment area, users' positive comments on this style are mainly focused on "easy", "natural", and "time-saving". Many users say this style helps them reduce their morning preparation time while increasing confidence.

6. Future trend forecast

"Clean Girl Aesthetic" is not only a fashion trend, but also a life attitude. With the popularity of sustainability and minimalism, this style is expected to continue to be popular in the future and may lead to more subdivided styles, such as "Office Clean Girl" or "Athleisure Clean Girl".

In short, the popularity of "Clean Girl Aesthetic" reflects the pursuit of simple and natural life by contemporary young people. Whether it is makeup, hairstyle or outfit, this style provides us with a new aesthetic perspective.

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