Busan, South Korea, has become a "dark horse" overseas niche destination this summer with amazing growth
With the arrival of the peak summer tourism season, niche overseas destinations have become the new favorites of tourists. Data shows that Busan, South Korea, stood out with an astonishing popularity increase, becoming the "dark horse" in the overseas tourism market this summer. This article will combine popular topics and structured data across the network over the past 10 days to analyze the reasons for the popularity of Busan and its tourism highlights.
1. Busan tourism popularity soars data
According to major travel platforms and social media data, search volume and booking volume in Busan have seen explosive growth in the past 10 days. The following is a comparison of specific data:
| index | June 1-June 10 | June 11-June 20 | Increase |
|---|---|---|---|
| Searches (10,000 times) | 12.5 | 38.7 | 209.6% |
| Air ticket bookings | 5,200 | 15,800 | 203.8% |
| Hotel reservations | 3,700 | 11,200 | 202.7% |
| Social media topic volume | 83,000 | 256,000 | 208.4% |
From the data, it can be seen that the popularity of tourism in Busan has been achieved in just 10 daysMore than 200% growth, far exceeds other niche destinations overseas.
2. Three reasons why Busan became popular
1.Korean wave culture drives: Recently, Korean variety shows and film and television works have frequently appeared in Busan, such as the Busan special of the popular drama "Coast Village Cha Cha Cha Cha" and the variety show "Running Man", which has attracted a large number of fans to check in.
2.Cost-performance advantage: Compared with Seoul, air tickets and hotel prices in Busan are lower. Taking summer vacation as an example, the average price of five-star hotels in Busan is only 60% of that in Seoul, while the prices of specialty restaurants such as seafood are 30%-50% cheaper.
3.Visa facilitation: South Korea's visa policy to China has been further simplified, and the e-visa processing time has been shortened to 3 working days, which has stimulated the travel demand for just walking.
3. Five must-check-in attractions in Busan
| Attraction name | feature | Recent popularity index |
|---|---|---|
| Haiyuntai sea bathing site | South Korea's most prestigious beach, with a particularly charming night view | 9.8/10 |
| Ganchuan Cultural Village | An artistic village composed of colorful houses, a holy place for internet celebrities to take photos | 9.5/10 |
| Busan Tower | City landmark, 360-degree panoramic viewing platform | 9.2/10 |
| Jagachi Market | South Korea's largest seafood market, eat now | 9.3/10 |
| Guang'anli Bridge | Night view of the resort, light show is held every Friday night | 9.1/10 |
4. Travel experts' advice
Travel analyst Li Ming pointed out: "Busan's popularity is not accidental, and its successful experience is worth learning from other niche destinations. First, we must make good use of the dissemination of film and television culture; second, we must maintain a high cost-effectiveness; finally, the internationalization of infrastructure and services is also crucial."
With the continued peak summer tourism, Busan’s popularity is expected to remain for another 1-2 months. It is recommended that tourists who plan to visit book air tickets in advance to avoid price increases in peak seasons. At the same time, July and August are the rainy season in Busan, so remember to carry rain gear when traveling.
Whether it is young people who pursue Korean pop culture or family tourists who like beach vacations, Busan provides a rich travel experience. This once underrated city is using its strength to prove that it is the most worthy overseas tourist destination this summer.
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