Muji Chestnut and Doroyaki recall: 3,000 products were removed from the shelves due to foreign matter
Recently, MUJI announced the recall of 3,000 related products produced in the past 10 days due to foreign substances being mixed into its chestnut and royaki products. This incident quickly became a hot topic on the Internet, and consumers once again paid close attention to food safety issues. The following is the details of the event and the integrated analysis of popular topics across the network in the past 10 days.
Event Review: Foreign objects mixing triggers recall
Muji officially issued a statement saying that some batches of chestnut and royaki may be mixed with metal fragments during the production process, involving 3,000 products produced in October 2023. The company has initiated an emergency recall process and promised a full refund. The following are the specific information for recalling products:
| Product Name | Production batch | Production date | Number of recalls |
|---|---|---|---|
| Chestnut pyroot | 2023A10 | October 1-10, 2023 | 3000 |
Consumer Response and Social Media Hotness
After the incident was exposed, the number of discussions related to social media platforms surged. Weibo topics#Muji recalls Dorayaki#The number of views exceeded 5 million, and the number of views of Douyin-related videos exceeded 2 million. The main focus of consumers is:
1. Possible health risks caused by foreign bodies
2. Questions about the MUJI quality control system
3. Issues of regulatory loopholes in imported foods
Ranking of hot topics across the Internet in the past 10 days
In addition to the Muji incident, the following are the five most popular topics on the entire network:
| Ranking | topic | Popularity index | Main Platforms |
|---|---|---|---|
| 1 | The closing ceremony of the Asian Games in Hangzhou | 98 million | Weibo, TikTok |
| 2 | iPhone 15 fever problem | 75 million | Zhihu, B station |
| 3 | New policies on real estate markets in many places across the country | 68 million | WeChat, headlines |
| 4 | Nobel Prize announced | 52 million | Zhihu, Weibo |
| 5 | Muji recall incident | 48 million | TikTok, Xiaohongshu |
Industry impact and expert opinion
Professor Li, a food safety expert, said: "This incident reflects the challenges of multinational enterprises in supply chain management. It is recommended that enterprises strengthen three aspects:
1. Raw materials entering the factory for inspection
2. Foreign object prevention and control in production line
3. Metal inspection before the finished product leaves the factory"
Ms. Wang, an analyst in the retail industry, pointed out: "This is the third product recall incident in China in the past two years, which may affect its 'high-quality' brand image. According to our statistics:
| years | Number of recall events | Main categories |
|---|---|---|
| 2021 | 2 times | Furniture, food |
| 2022 | 1 time | cosmetic |
| 2023 | 1 time (this time) | food |
Consumer response advice
1. Check the production date and batch information on the product packaging
2. Save the purchase voucher for refund
3. Seek medical treatment in time if you have eaten and feel discomfort
4. Process return procedures through official channels
Follow-up measures for enterprises
The head of MUJI China said that three improvement measures have been taken:
1. Suspend the production line involved
2. Introduce X-ray detection equipment
3. Establish a fast consumer response channel
This incident once again sounded the food safety alarm. In the context of consumption upgrading, consumers' requirements for quality are increasing, and enterprises need to strictly adhere to the bottom line of quality. We will continue to pay attention to the progress of the incident.
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